Bumble Boost

The Brief

Bumble approached us to create an experiential activation targeting the student population – a key demographic for the brand.

The experience should create impact and communicate information about Bumble’s new in-app premium subscription that enhances the user’s experience on Bumble, giving them access to lots more features including seeing all their admirers, and more time to match.

Activation

Hyphen designed and delivered an experiential UK University tour promoting Bumble’s new in-app feature with the strap line “Boost your chances” with dating, professional networking and friendship finding.

A Bumble branded Piaggio van was the unmissable backdrop for the activity which ‘popped-up’ at Manchester, Oxford and Leeds Universities for one day.

An energetic team of brand ambassadors engaged with the students communicating key campaign messages and distributed Bumble Boost juices in exchange for app sign-ups and profile activations.

Bumble Boost Hyphen Case Study

Highlights

  • 1 Bumble branded Piaggio van
  • 3 universities visited
  • 222 miles travelled
  • 1,500 Bumble branded ‘boost’ juices distributed in return for app sign-ups
  • 82,000 OTS (opportunities to see)
Contact us to get more information!

Boutique experiential agency Bee rebrands as Hyphen


Boutique live events and experiential agency Bee, part of Omnicom’s Cosine Group, has kicked off 2018 with a complete rebrand – introducing a new name, logo and brand identity.

Bee is now known as Hyphen. The new name reflects its vibrant, creative proposition – to create connections for brands that cut-through the noise.