Bumble approached us to create an experiential activation targeting the student population – a key demographic for the brand.
The experience should create impact and communicate information about Bumble’s new in-app premium subscription that enhances the user’s experience on Bumble, giving them access to lots more features including seeing all their admirers, and more time to match.
Hyphen designed and delivered an experiential UK University tour promoting Bumble’s new in-app feature with the strap line “Boost your chances” with dating, professional networking and friendship finding.
A Bumble branded Piaggio van was the unmissable backdrop for the activity which ‘popped-up’ at Manchester, Oxford and Leeds Universities for one day.
An energetic team of brand ambassadors engaged with the students communicating key campaign messages and distributed Bumble Boost juices in exchange for app sign-ups and profile activations.